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Voice and tone

Our voice and tone are how we express ourselves.

Our voice is who we are: it represents our personality and our principles, and it's constant throughout the Moodle experience. Moodle's voice is human - it's approachable, sincere, knowledgeable and respectful.

While we only have one voice, we have different tones that allow us to adapt our voice to different situations: different audiences, contexts, or emotional states of the people we are engaging.

For example, our friendly voice may have a reassuring tone when a user is doing something critical like backing up data. But it can have a more playful tone when we congratulate a user for accomplishing something.

Below are some examples of how our tone flexes in different situations:

Press release​

Audience: Public, external stakeholders, staff, media Tone: Direct and impartial

Today, Moodle announced the release of Moodle LMS 4.0 and a radically improved user experience for Moodle's 300 million learners worldwide. Informed by an extensive discovery and consultation process…

Social post​

Audience: Team members, partners, community, potential users Tone: Warm, friendly, engaging, conversational and informative

Meet Moodle HQ in Brisbane! Will you join us at MoodleMoot Australia to improve your skills, meet the community and learn from experts?

Blog post / Newsletter​

Audience: Team members, partners, community, potential users Tone: Informative, helpful, conversational, educational

Moodle HQ will be at ALTC to meet members of the education community face-to-face and share ideas about how our open source platform can help you achieve your goals.

Success stories​

Audience: Team members, partners, community, potential users Tone: Engaging, inspiring, emotive

The school district is part of a growing, vibrant area that traces its history back to the 1800s when the first school in Dearborn was just a simple, one-room log cabin.

In-product copy​

Audience: Users Tone: Helpful, informative and conversational

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